Hi, I’m Zane
Your brand is an asset
Let’s grow its value
And have some fun
Before freelance, I spent 10+ years at agencies and in-house
Nowadays, I partner directly with startups, scaleups, and small businesses.
From branding to content—all under one bucket hat
Need visual identity, design, or paid advertising? I can introduce you to freelancer friends.
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Strategy is about making clear, confident decisions that align with your brand’s identity and business goals. My approach incorporates research and hands-on workshops to define your business, brand, and content strategy.
You'll get a plan aligned with your vision, a solid grasp of your marketing mix, and a unique position in the market that addresses your customers' needs.
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Names are like empty boxes, waiting to be filled with your brand story. But naming is tricky–it can lead to concepts you can't even own.
Before choosing a name, we collaborate to ensure it's distinctive and fits your business while considering existing domains and trademarks.
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Whether you're just starting out and need to define your core brand message, or you're ready to launch a new product and need content, I can help.
My services include developing brand messaging frameworks, digital copywriting, script writing and creative campaigns. Let’s tell a story!
Featured Work
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Case Studies
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Featured Work
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Case Studies
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Featured Work • Case Studies • Featured Work • Case Studies •
Reclaim your rest. A new digital product with deep roots.
Dwellspring transformed the world's #1 sound machine podcast into a personalized app, empowering users to create their ideal sound environment for sleep, focus, and relaxation.
Research, positioning, and a unique message set Dwellspring apart from competitors, attracting a dedicated community of rest-seekers and establishing the brand as a leader in the sleep and wellness space.
Gear for adults with children. Not baby stuff.
Winner of a Time Magazine Best Invention award, Guava Family was looking to rebrand and stand apart from its baby gear peers.
I helped them connect an innovative brand story with their audience's unmet need: Getting outside to recharge.
Together we thrive. This is the Long Beach way.
A historic Long Beach district with a historic set of problems: vacancy, safety, and identity. For decades, a lack of pride haunted this eight-block mixed-use space.
A new name and verbal identity would inspire belonging and award-winning branding.
They don’t make belts like they used to. But Lejon does.
An American classic known within the industry as the artisan makers behind such labels as Shinola and Saks, but relatively unknown to most Americans.
I helped them connect with a new audience, consolidate their products, and tell a new story about their family-owned, Made in the USA roots.
Bigger than brick and mortar. UCLA is Here.
A story about the many ways that UCLA is present around the world, from Antarctica to astronauts.
The UCLA is Here campaign highlighted the school’s positive impact on society. It was also an invitation, welcoming anyone (anywhere) to join them.
Ready to chat?
A quick call will help us determine a path forward, whether that's working together or pointing you in the right direction.
Past Work
FAQ
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Brand strategy is about studying the competition, the customer and discovering opportunities, so that you can making clear, confident and consistent decisions.
My approach uses research to define your business, marketing, and branding goals. You'll get a plan aligned with your vision, a solid grasp of your marketing mix, and a unique position in the market that addresses your customers' needs.
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A well-crafted brand typically increases acquisition and revenue, making it an essential investment for achieving your business goals.
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I specialize in strategy, naming, copywriting, and content. Although I'm not a designer, I partner with talented designers and can help you find someone to create a visual identity inspired and guided by your brand strategy.
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A strong brand foundation now saves you time and money in the future. It helps you make short-term and long-term decisions about your product and business structure, strengthening your business plan and pitch.
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Yes! We'll analyze what's working and what could be improved, ensuring you have a competitive plan and an emotional story. This includes positioning, brand architecture, pricing, and much more. It's a collaborative process that results in a stronger business.
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Yes! A strong brand strategy foundation means I understand the heart of your business and what will resonate with your audience. Plus, I'm a copywriter who has created entertaining campaigns for household names and small businesses alike.
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Absolutely. I'd love to learn more about what you've created and provide a messaging audit.