Hi, I’m Zane.

I help brands create their strategy and tell their story.

I’m your co-pilot in the evolving world of branding and marketing.

Before freelance, I spent 10 years at agencies and in-house.

Nowadays, I partner directly with founders, CEOs, and their teams.

What do you need?

My services are most effective when guided by a clear strategy. Let's start there for a strong brand today and tomorrow.

  • Research informs your brand’s positioning, purpose, and path forward. It helps you make clear, consistent, and compelling marketing decisions. It carves out your niche, gives customers reasons to love what you do, and shows investors you mean business.

  • Names are like empty boxes, waiting to be filled with your brand story. But naming is tricky–it can lead to concepts you can't even own. Before choosing a name, we collaborate to ensure it's distinctive and fits your business while considering existing trademarks.

  • The nuts and bolts of your brand’s identity. Verbal identity sets the stage for visual identity, logo design, and creative marketing. We create a system of language that is distinct from competitors and connects with your target’s unmet needs.

  • The right words and concepts can make or break your brand story. Whether it's your website, a catchy ad campaign, or a product video, my copywriting makes your content clear, consistent, and uniquely yours.

  • With over a decade of helping brands grow, I’m ready to help you tackle your next big challenge. Whether you need me for an hour or a day. Let’s craft a plan and move forward.

Featured Work

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Fresh Stuff

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Featured Work

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Fresh Stuff

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Featured Work • Fresh Stuff • Featured Work • Fresh Stuff •

Gear for adults with children. Not baby stuff.

Winner of a Time Magazine Best Invention award, Guava Family was looking to rebrand and stand apart from its baby gear peers.

We connected their innovative brand story with their audience's unmet need: Getting outside to recharge.

Together we thrive. This is the Long Beach way.

A historic Long Beach district with a historic set of problems: vacancy, safety, and identity. For decades, a lack of pride haunted this eight-block mixed-use space.

A new name and verbal identity would inspire belonging and award-winning branding.

They don’t make belts like they used to. But Lejon does.

An American classic known within the industry as the artisan makers behind such labels as Shinola and Saks, but relatively unknown to most Americans.

I helped them connect with a new audience, consolidate their products, and tell a new story about their family-owned, Made in the USA roots.

Bigger than brick and mortar. UCLA is Here.

A story about the many ways that UCLA is present around the world, from Antarctica to astronauts.

The UCLA is Here campaign highlighted the school’s positive impact on society. It was also an invitation, welcoming anyone (anywhere) to join them.

Ready to chat?

A quick call will help us determine a path forward, whether that's working together or pointing you in the right direction.

Past Work