Hi, I’m Zane

I help brands develop their identity and express it through memorable concepts and copy.


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I’m a creative problem solver with ten years experience on big brands, small brands, tasty brands, inedible brands, super serious brands, sorta-funny brands.

I enjoy making strategic creative; the kind that provides business results and customer value. Might sound boring on the surface, but I insist that it’s fun for everyone.


A client once said:“His ability to tie creative thinking to consumer insights, trends/culture, and our marketing objectives was unmatched by any creative I have ever worked with. It was always clear where an idea started and how he got to the final product.” Gina Colonette, Philips


My core values:
Curiosity. The act of learning and unlearning is like sunshine for the mind. Curiosity keeps me aware, grateful and open to new ideas.

Adaptability. I’m gonna let Lau Tzu take this one, “A tree that cannot bend will crack in the wind. The stiff will be broken; the soft will prevail.”

Belief. You can call me Ted Lasso because I believe in belief and that the customer notices said belief. Trickle down belief-onomics.



Browse by brand:
Copywriting
[UCLA] [State Farm] [Blue Diamond Almonds] [Philips OneBlade] [3M] [A&E] [Mandalay Bay] [Honda]  
Verbal Identity
[What the Flip] [Arch Anchor] [Mosaic] [Pallaby] [Smarter





Mark

Presentation




Yes, that’s a younger me. I fell (quite literally) into a career of performance. 
    Growing up as a [stunt kid] working with actors, I was encouraged to perform and speak; despite my shy nature. At some point, my improv and public speaking training became a pastime. Now I’m always working on a new bit or script.




As a creative, I’ve helped pitch and win new business, including A&E, Philips and Top Golf.
  I recieved in-person training with [Mirren] and studied Pitch Anything on my own. I’ve led creative workshops with clients and MC’ed events, such as a UCLA summit of 200 marketing and communication professionals. 




But, presentation is much more than ballroom banter and pitch pressure. 
  We spend so much time preparing to speak that sometimes we forget to listen. I know I’ve been guilty of this. For me, being a student of presentation is about listening. 
Mark