Pallaby is a modern dog food service that delivers pup-personalize kibble in 100% compostable pouches. Each pouch contains the exact caloric intake your pup needs each day, so you never have to worry about overfeeding (the #1 cause of vet bills and sadly premature mortality). 

As a freelance writer, I was contracted to help create the brand from scratch. I wrote the brand book, created the tone and voice, and a number of other fundamental firsts. It was exciting to pull from past brand identity work on 3M and Mars to help this bootstrap startup get its tail wagging.

Pallaby Brand Book

Launch Creative 



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