Hi, I’m Zane

I help brands develop their identity and express it through memorable concepts and copy.


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I’m a creative problem solver with ten years experience on big brands, small brands, tasty brands, inedible brands, super serious brands, sorta-funny brands.

I enjoy making strategic creative; the kind that provides business results and customer value. Might sound boring on the surface, but I insist that it’s fun for everyone.


A client once said:“His ability to tie creative thinking to consumer insights, trends/culture, and our marketing objectives was unmatched by any creative I have ever worked with. It was always clear where an idea started and how he got to the final product.” Gina Colonette, Philips


My core values:
Curiosity. The act of learning and unlearning is like sunshine for the mind. Curiosity keeps me aware, grateful and open to new ideas.

Adaptability. I’m gonna let Lau Tzu take this one, “A tree that cannot bend will crack in the wind. The stiff will be broken; the soft will prevail.”

Belief. You can call me Ted Lasso because I believe in belief and that the customer notices said belief. Trickle down belief-onomics.



Browse by brand:
Newest to oldest
[UCLA] [Pallaby] [Smarter] [State Farm] [Blue Diamond Almonds] [Philips OneBlade] [3M] [A&E] [Mandalay Bay] [Honda]  




Mark

Mandalay Bay 


   This work was part of a print, digital and OOH campaign for Mandalay Bay's Shark Reef aquarium. Wait, where are all the sharks? Our goal was to feature some of the other creatures that live "under the strip."




IMAGE 1 COPY: The allure of the Sea Nettle is as intoxicating as its touch. Every tentacle is lined with hundreds of unseen barbs, each a poisonous reminder from nature, that beauty is only skin deep...

 

IMAGE 2 & 3 COPY: A glance will captivate you. A touch will bring you to your knees. Hundreds of toxic barbs line the Sea Nettle’s tentacles; ready to paralyze anything that mistakes their beauty as an invitation...








IMAGE 2 COPY: Green Sea Turtles are always on the go. If they're lucky enough to make it from egg to ocean, then they have the rest of their lives to look forward to, living as a delicacy for sharks...

Outdoor and taxi topper & banners:




Agency: RPA
CD: Scott McDonald
AD: Christian Musson
CW: Zane Cassidy




Mark