Hi, I’m Zane

I help brands develop their identity and express it through memorable concepts and copy.


Work



I’m a creative problem solver with over 10 years experience at big brands, small brands, tasty brands, inedible brands, super serious brands, sorta-funny brands.

Nowadays, I specialize in startups and market challengers.


Client quotes:
“Zane's ability to jump in and quickly create impactful, immediately usable work is every creative director's dream. Specifically how he helped us take dissonant insights and turn them into a solid, strategy-lead manifesto and multiple brand video scripts for performance marketing.” Reed Schmidt, Creative Director, Guava

“We hired Zane to help us reposition the brand with a new verbal identity and personality. He has a very thorough strategy process which really got to the essence of who we are as a brand. The collaboration and communication along the way was excellent. He truly exceeded expectations.” Gregg Hemphill, CEO, Nexbelt

“His ability to tie creative thinking to consumer insights, trends/culture, and our marketing objectives was unmatched by any creative I have ever worked with. It was always clear where an idea started and how he got to the final product.” Gina Colonette, Senior Social Media Manager, Philips 


My values:
Curiosity. The act of learning and unlearning is like sunshine for the mind. Curiosity keeps me aware, humble and open to new ideas.

Adaptability. I’m gonna let Lau Tzu take this one, “A tree that cannot bend will crack in the wind. The stiff will be broken; the soft will prevail.”

Belief. You can call me Ted Lasso because I believe in belief and that the customer notices said belief. Trickle down belief-onomics.









Hi, I’m Zane. 


I help brands develop their identity and express it
through memorable concepts and copy. 





Work

<Copywriting>

<Verbal Identity>

<Brand Strategy>



<More>



Mark