
Hi, I’m Zane
I help brands develop their strategy and express it through creative concepts, content and copy.
Featured Work
Copywriting: A story about the many ways that UCLA is present in our lives, from Angelenos to astronauts. The UCLA is Here campaign highlighted the school’s positive impact on society. It was also an invitation, welcoming anyone (anywhere) to join them.
UCLA Case Study
Verbal Identity: Rebranding a direct-to-consumer baby gear company. One of Time Magazine's best inventions of 2022. We connected this innovative brand story with their audience's unmet need: Getting outside to recharge.
Guava Family Case Study
Brand Strategy: Repositioning an American classic for a contemporary audience. While emphasizing the brand's family-owned, Made in the USA roots. A consumer, competitor and company audit led us to an alignment of business objectives and brand storytelling.
Lejon Case Study
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Naming: A historic Long Beach district with a historic set of problems. Vacancy. Safety. Identity. For decades, this 8 block mixed use space was haunted by a lack of pride. A new name and verbal identity would inspire a Davey award winning design.
Mosaic Case Study
UCLA Case Study

Guava Family Case Study

Lejon Case Study

Naming: A historic Long Beach district with a historic set of problems. Vacancy. Safety. Identity. For decades, this 8 block mixed use space was haunted by a lack of pride. A new name and verbal identity would inspire a Davey award winning design.
Mosaic Case Study