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Hi, I’m Zane


I help brands develop their strategy and express it through creative concepts, content and copy.



Featured Work




Copywriting: A story about the many ways that UCLA is present in our lives, from Angelenos to astronauts. The UCLA is Here campaign highlighted the school’s positive impact on society. It was also an invitation, welcoming anyone (anywhere) to join them.

UCLA Case Study



Verbal Identity: Rebranding a direct-to-consumer baby gear company. One of Time Magazine's best inventions of 2022. We connected this innovative brand story with their audience's unmet need: Getting outside to recharge.

Guava Family Case Study



 Brand Strategy: Repositioning an American classic for a contemporary audience. While emphasizing the brand's family-owned, Made in the USA roots. A consumer, competitor and company audit led us to an alignment of business objectives and brand storytelling.

Lejon Case Study





Naming: A historic Long Beach district with a historic set of problems. Vacancy. Safety. Identity. For decades, this 8 block mixed use space was haunted by a lack of pride. A new name (Mosaic) would inspire a Davey award winning design.

Mosaic Case Study




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Mark

Hi, I’m Zane



I help brands develop their strategy and express it through creative concepts, content and copy. 



Featured Work

Copywriting

Verbal Identity

Brand Strategy

Naming



Before freelance, I spent 10 years at agencies and in-house. Working within a variety of categories.

Nowadays, I partner with startups and small to mid-sized companies.

Together, we create cool new stuff:

🏆 Award-winning verbal and visual identities. Like my work on Arch Anchor and Mosaic, done in partnership with comrades at Dean & Co.

🐣 New brand campaigns and performance marketing assets. That question category norms and drive engagement. Like my work with UCLA and Guava Family.

👔 Partner with CEOs at brands like Lejon and Unique Vintage. Helping them craft a distinct brand voice and a consistent story. Attracting new customers and investors. 

Say Hello 



Clients

“Zane's ability to jump in and quickly create impactful, immediately usable work is every creative director's dream. Specifically how he helped us take dissonant insights and turn them into a solid, strategy-lead manifesto and multiple brand video scripts for performance marketing.” Reed Schmidt, Creative Director, Guava

“We hired Zane to help us reposition the brand with a new verbal identity and personality. He has a very thorough strategy process which really got to the essence of who we are as a brand. The collaboration and communication along the way was excellent. He truly exceeded expectations.” Gregg Hemphill, CEO, Nexbelt

“His ability to tie creative thinking to consumer insights, trends/culture, and our marketing objectives was unmatched by any creative I have ever worked with. It was always clear where an idea started and how he got to the final product.” Gina Colonette, Senior Social Media Manager, Philips 


Values

Belief. You can call me Ted Lasso because I believe in belief and that the customer notices said belief. Trickle down belief-onomics.

Curiosity. The act of learning and unlearning is like sunshine for the mind. Curiosity keeps me aware, humble and open to new ideas.

Adaptability. I’m gonna let Lau Tzu take this one, “A tree that cannot bend will crack in the wind. The stiff will be broken; the soft will prevail.”




Mentorship

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Copywriting Archive 

Verbal Identity Archive

Brand Strategy Archive



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