My Fiction

12/100 (Buy on Amazon)

Synopsis: One hundred short stories written in one hundred consecutive days. Here are the strangest twelve. Expect quirky characters, magical realism, and more (yes, more).

-- Excerpts --

"An eruption like a double-barreled shotgun blast dislodged a buckshot of high-priority emails from my nostrils at 100 mph." -My First Cold

"You stop to wipe the sweat off your brow. Some of your perspiration falls into orbit and a comet is born." -The Maker and the Taker

"I never thought twice about Becky Delong’s dad’s nickname, Mr. D, until Thanksgiving when he told me that he’s Death." -A Good Year for Death

Mammalium (Buy on Amazon)

Synopsis: What could a humpback whale, a hare, a synthetic human and a jaguar have in common with us humans? Quite a lot, actually. Each story explores the fate of imperfect people and animals as they are swept away in the reality-shaping stream that is mammalian emotion. Grand transformation awaits you.

-- Stories --

The Aurora Project
For the first time in history humans will speak directly with another species and this will make the man behind this breakthrough happy. Terribly happy.

Young Hare
A teenage girl falls in love with the boy she used to torment, but neither of them could predict the transformation their angst-fueled games will conjure from the Earth.

Chrys and Matt (from Earth)
The future of humanity is in her indestructible hands, and also in Matt’s, but Chrys is pretty sure he’s just going to fudge something up. If he wasn't the last guy alive, she'd probably move on.

Salvador the Jaguar
A man who has lived his entire life as both the hunted and the hunter must make a choice that goes against his instincts. When he does, he knows it will cost him everything.


Hi, I’m Zane

I help brands develop their strategy and express it through creative concepts, content and copy. 

Featured Work


Verbal Identity

Brand Strategy


Before freelance, I spent 10 years at agencies and in-house. Working within a variety of categories.

Nowadays, I partner with startups and small to mid-sized companies.

Together, we create cool new stuff:

🏆 Award-winning verbal and visual identities. Like my work on Arch Anchor and Mosaic, done in partnership with comrades at Dean & Co.

🐣 New brand campaigns and performance marketing assets. That question category norms and drive engagement. Like my work with UCLA and Guava Family.

👔 Partner with CEOs at brands like Lejon and Unique Vintage. Helping them craft a distinct brand voice and a consistent story. Attracting new customers and investors. 

Say Hello 


“Zane's ability to jump in and quickly create impactful, immediately usable work is every creative director's dream. Specifically how he helped us take dissonant insights and turn them into a solid, strategy-lead manifesto and multiple brand video scripts for performance marketing.” Reed Schmidt, Creative Director, Guava

“We hired Zane to help us reposition the brand with a new verbal identity and personality. He has a very thorough strategy process which really got to the essence of who we are as a brand. The collaboration and communication along the way was excellent. He truly exceeded expectations.” Gregg Hemphill, CEO, Nexbelt

“His ability to tie creative thinking to consumer insights, trends/culture, and our marketing objectives was unmatched by any creative I have ever worked with. It was always clear where an idea started and how he got to the final product.” Gina Colonette, Senior Social Media Manager, Philips 


Belief. You can call me Ted Lasso because I believe in belief and that the customer notices said belief. Trickle down belief-onomics.

The act of learning and unlearning is like sunshine for the mind. Curiosity keeps me aware, humble and open to new ideas.

Adaptability. I’m gonna let Lau Tzu take this one, “A tree that cannot bend will crack in the wind. The stiff will be broken; the soft will prevail.”




Copywriting Archive 

Verbal Identity Archive

Brand Strategy Archive