Hi, I’m Zane

I help brands develop their identity and express it through memorable concepts and copy.

Browse by expertise:

I’m a creative problem solver with ten years experience on big brands, small brands, tasty brands, inedible brands, super serious brands, sorta-funny brands.

I enjoy making strategic creative; the kind that provides business results and customer value. Might sound boring on the surface, but I insist that it’s fun for everyone.

A client once said:“His ability to tie creative thinking to consumer insights, trends/culture, and our marketing objectives was unmatched by any creative I have ever worked with. It was always clear where an idea started and how he got to the final product.” Gina Colonette, Philips

My core values:
Curiosity. The act of learning and unlearning is like sunshine for the mind. Curiosity keeps me aware, grateful and open to new ideas.

Adaptability. I’m gonna let Lau Tzu take this one, “A tree that cannot bend will crack in the wind. The stiff will be broken; the soft will prevail.”

Belief. You can call me Ted Lasso because I believe in belief and that the customer notices said belief. Trickle down belief-onomics.

Browse by brand:
[UCLA] [State Farm] [Blue Diamond Almonds] [Philips OneBlade] [3M] [A&E] [Mandalay Bay] [Honda]  
Verbal Identity
[What the Flip] [Arch Anchor] [Mosaic] [Pallaby] [Smarter


My Fiction

12/100 (Buy on Amazon)

Synopsis: One hundred short stories written in one hundred consecutive days. Here are the strangest twelve. Expect quirky characters, magical realism, and more (yes, more).

-- Excerpts --

"An eruption like a double-barreled shotgun blast dislodged a buckshot of high-priority emails from my nostrils at 100 mph." -My First Cold

"You stop to wipe the sweat off your brow. Some of your perspiration falls into orbit and a comet is born." -The Maker and the Taker

"I never thought twice about Becky Delong’s dad’s nickname, Mr. D, until Thanksgiving when he told me that he’s Death." -A Good Year for Death

Mammalium (Buy on Amazon)

Synopsis: What could a humpback whale, a hare, a synthetic human and a jaguar have in common with us humans? Quite a lot, actually. Each story explores the fate of imperfect people and animals as they are swept away in the reality-shaping stream that is mammalian emotion. Grand transformation awaits you.

-- Stories --

The Aurora Project
For the first time in history humans will speak directly with another species and this will make the man behind this breakthrough happy. Terribly happy.

Young Hare
A teenage girl falls in love with the boy she used to torment, but neither of them could predict the transformation their angst-fueled games will conjure from the Earth.

Chrys and Matt (from Earth)
The future of humanity is in her indestructible hands, and also in Matt’s, but Chrys is pretty sure he’s just going to fudge something up. If he wasn't the last guy alive, she'd probably move on.

Salvador the Jaguar
A man who has lived his entire life as both the hunted and the hunter must make a choice that goes against his instincts. When he does, he knows it will cost him everything.